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Athletes Direct Launch 4th February 2015

New service launches to make it easier for schools to get more elite athletes inspiring school children

Issue Date – 4th February 2015


The British Athletes Commission, the member organisation for Britain’s elite athletes has today, 4th February 2015, launched a new online service called “Athletes Direct”, to help schools across the UK arrange visits from top sports people.

The launch of “Athletes Direct”, www.athletesdirect.org, takes place at a Hertfordshire school and features a special coaching session for pupils led by multi-medal winning sprinter Jodie Williams. Jodie will be taking this opportunity to fulfil her obligation to the UK Sport Athlete Appearances in recognition of receiving National Lottery Funding.

Launching the service, Ian Braid, CEO of the British Athletes Commission said, “We need more young people getting active. Research published earlier this month showed that school aged children in Britain are less active now than they were before the London Games in 2012. We have to inspire and engage our children to get them active. We have a wonderful legacy of sporting success in Britain and we need to make it as quick, easy and low cost for schools to get inspiring athletes into their classrooms, playgrounds and pitches.”

“At the British Athletes Commission we can help by linking our membership of over 1,300 elite athletes from many Olympic and Paralympic sports through “Athletes Direct” an online service which enables world class sportsmen and women to visit schools and colleges to help inspire a generation to get active, whether for fun or at a competitive level.”

Janet Goddard, Alban City School Head teacher commented: “We are delighted to be part of the launch of “Athletes Direct” and extremely proud to be welcoming local athlete Jodie Williams to our school. The children here at Alban City School love to be active and thoroughly enjoy their PE lessons and Jodie's visit today is both motivating and inspiring for them. We hope that we can encourage a generation of pupils to actively participate in a wide range of sporting activities.”

Jodie Williams commented “I thoroughly enjoy going into schools, it is a great opportunity for athletes to inspire the next generation and help to get more kids into sports. It’s always lovely to see the children so engaged in what you are saying and genuinely enjoying the activities you get them doing, as, at the end of the day that is what sport is all about, having fun and enjoying yourself.”



The British Athletes Commission is a UK Sport funded partner and is the members’ association for over 1,300 high performance athletes predominantly from Olympic and Paralympic sports. Many of our athletes are aiming for selection in Rio 2016 or Pyeongchang 2018, or they are already current Olympians/Paralympians.

We offer advice, support and guidance for athletes facing many challenges through their high performance career. Find out more about what we do at www.britishathletes.org

“Athletes Direct” is a core member benefit giving our athletes the opportunity to help them prepare for transition and a career after sport . In addition the athletes will have the opportunity of using “Athletes Direct” to either supplement their National Lottery Funding or use the facility to meet their obligations on behalf of UK Sport by arranging events around their training and competition schedules.

We are hosting an event at Alban City School, St Albans with local athlete European and Commonwealth silver medallist sprinter Jodie Williams on 4th February 2015. Photos for press will be available shortly after.

Jodie Williams is a European, Commonwealth and Junior World Champion Sprinter, who is based in Hertfordshire. She is a medal hopeful for the Rio Olympics in 2016. Follow Jodie on Twitter at @JodieAlicia27

Alban City School, in St Albans is a state funded Free School for primary aged children. Our school opened in September 2012 with two Reception classes. Two more classes are to be added each subsequent year until full capacity is attained in 2018.The Head Teacher is Mrs. Janet Goddard. Follow Alban City School on Twitter at @albancityschool.

Follow us on Twitter @TheBAC #athletesdirect

For all press enquires please contact Sara Lawson-Heath on 07776307244 or [email protected] Both the Chief Executive Officer Ian Braid and Athlete will be available to make comment.


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