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The Dame Kelly Holmes Trust and the British Athletes Commission join forces to support athletes and their welfare

The Dame Kelly Holmes Trust and the British Athletes Commission (BAC) have launched a partnership focusing on their common goal of ensuring athlete welfare.   Both parties believe that the collaboration will make a significant contribution to improving athlete performance and retaining more high performance athletes in sport at all levels, across the UK.

Both organisations are committed to thinking holistically about the athletes’ personal and social development; preparing them for and going through their sporting transitions; and allowing them to access training to help other people for social good.

Adam Whitehead, former Olympic swimmer and now Athlete Manager at the Dame Kelly Holmes Trust, said: “As a retired athlete myself, I know how lost you can be when you transition from sport, as all you’ve ever known your whole life is that end goal, that medal. The Dame Kelly Holmes Trust is committed to supporting athletes through this transition, and that’s why it’s fantastic to work with partners like the BAC who really share that vision.”

Ian Braid, CEO at the British Athletes Commission, said: “The partnership between the BAC and Dame Kelly Holmes Trust is an important one which has been built on the basis that we are both athlete centric. This joint partnership enables our athletes to work with the Dame Kelly Holmes Trust on a wide range of projects which will help them to prepare for life outside of both sport but also within senior roles within sports administration.”

As part of their collaborative work, both organisations will be encouraging athletes to stay in sport and mentor other athletes when required; working closely with other stakeholders in this field.

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