22 Sep 2009
Over thirty of the nation’s Olympic and Paralympic competitors have today written to 240 business leaders in a personal appeal to support a new initiative to enable employers of all sizes to reward their staff and forge direct links with the nation’s elite athletes.
The nation’s elite competitors including Beijing champions, Tim Brabants, Graham Edmunds, Heather Frederiksen, Mark Hunter and Zac Purchase are inviting employers of all sizes to allocate a minimum £25 per employee from existing bonus, rewards, perks and motivation budgets into a new and extensive staff rewards package.
The letter details the scheme and the primary motivation behind this Athlete led initiative;
“We are backing this unique initiative as it enables ALL in an organisation to benefit from this investment into elite sport. All signed up to this initiative have pledged to thank those who support us and keep in touch with regular updates, blogs, interviews and articles from all aspects of elite sport.”
The initiative, organised by the British Athletes Commission, the representative body for the nation’s Olympic, Paralympic and World Class funded athletes, is centred on regional discount directories containing up to £13,000s worth of money saving offers from the Leisure, Tourism and Retail Industries, its popularity boosted by the credit crunch to sell in excess of 100,000 copies per annum.
With a new UK book waiting to be commissioned for 2010, the appeal from athletes to business leaders is for them to embrace this unique approach and take on board the overwhelming evidence that these 480 page directory is a popular reward device for their employees.
After undertaking extensive regional business trials, where thousands of employees across the UK, have bought the books for themselves, gold medal rower Zac Purchase is confident that a simple check from Head Offices would confirm how popular this financial support would be with their colleagues.
“In simple terms of making both business and individual budgets go further there can be no doubt that receiving these books would be popular and help engage everyone in the company’s support for their elite sportsmen and women.”
In conjunction with the appeal to business, individuals throughout the UK can support and engage with their athletes through the £12 annual membership of the Elite Athletes Supporters Club, they too will receive regular input from the whole spectrum of athletes undertaking the sporting journey of a lifetime
All those interested in pledging their support for their sporting heroes are invited to visit www.britishathletes.org and click on the Pledge Your Support logo.
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